local-listing

---
name: local-listing
description: Fixes the Google Business Profile fields that decide whether you show in the map pack, without risking suspension. Use when local calls dry up.
---

# Get your Google Business Profile ringing the phone

One corrected listing, field by field, in map-pack order.

## Claude does

1. Asks for eight facts and guesses none: sign name, address or none, the number ringing there, hours, what the business IS, services, towns, link.
2. Sets the primary category first: top of 187 factors scored by 47 local experts in 2026, at 227. Finish "this business IS a ...", not "does".
3. Adds extra categories, worth 173, only for separate offers; Google wants the fewest covering your core.
4. Keeps the name honest. Title keywords score 223, yet Google bans stuffing: nothing goes in that is not on your sign.
5. Address or service area: a shown address scores 176, city of search 213, the pin on your door 165. No P.O. box, no unstaffed office.
6. Checks the number rings that location, not a call centre, and is not premium rate.
7. Fixes hours, bank holidays included. Open at time of search scores 189: wrong hours rank you while shut.
8. Sets a review pace: 4 to 5 star ratings score 181, text reviews 170; 68 per cent of consumers avoid under four stars, 74 per cent read only recent ones.
9. Lints dead fields: retired chat settings, .business.site website links.

## Then Codex does

Codex builds the repeatable half: a field sheet per location, the name-address-phone string, categories, a table comparing it to every directory listing found, and a twelve week calendar. Identical per-location work, hundreds of string comparisons.

```
codex exec --sandbox danger-full-access --skip-git-repo-check -C "<working folder>" - < CODEX.md
```

Claude fills in first: {BUSINESS_NAME}, {LOCATIONS}, {PRIMARY_CATEGORY}, {EXTRA_CATEGORIES}, {SERVICES}.

## Claude checks

1. Row count matches the printed count.
2. Reads the name from the file against yours, character by character. An appended town or service word means suspension: reject.
3. Every category exists in Google's live list; an invented one is a reject.
4. Every number rings the location, not premium rate.
5. No .business.site address or retired chat field.
6. No percentage weighting quoted as the study's; it publishes factor scores only.
7. No more than thirty locations lacking a staffed address.

Reject and rerun: name the fault, hand it back, check again.

## Rules

- Fewest categories, what the business IS.
- The name matches the real sign; stuffing gets you suspended.
- Real premises only, no P.O. box.
- The phone rings that location, not a call centre.
- Honest hours, special hours set.
- Published factor scores only, never a percentage weighting.
- Public information only.
- Never invent a fact, a number or a quote.
- Anything sent in someone's name says whose name it is.

## If Codex is not installed

Claude does that half itself and says so.

## Built from

- Whitespark 2026 Local Search Ranking Factors, https://whitespark.ca/local-search-ranking-factors/ - 47 experts, 187 factors.
- Google Business Profile guidelines, https://support.google.com/business/answer/3038177 - Google's own rules.
- AgriciDaniel/claude-seo, https://github.com/AgriciDaniel/claude-seo - 16,344 stars (api.github.com, 5 Sep 2026).
- seranking/seo-skills, https://github.com/seranking/seo-skills - 135 stars (api.github.com, 5 Sep 2026).
- BrightLocal Consumer Review Survey 2026, https://www.brightlocal.com/research/local-consumer-review-survey/ - 1,002 consumers, Feb 2026.

# Get your Google Business Profile ringing the phone - Codex task

You are building the listing sheets for a local business. You have no memory of any earlier conversation. Everything you need is below.

## You are given

- {BUSINESS_NAME} - the real-world name as it appears on the sign. Fixed text.
- {LOCATIONS} - one line per location: address, phone number, opening hours.
- {PRIMARY_CATEGORY} - one Google category, already chosen.
- {EXTRA_CATEGORIES} - up to four more, already chosen.
- {SERVICES} - the services genuinely offered.

## Produce

Three files in the working folder.

1. `listings.csv`, one row per location, with exactly these columns in this order:
   `location_id, business_name, address_line, city, postcode, nap_string, phone, primary_category, extra_categories, hours_mon_to_sun, special_hours, service_area, website_url, map_pin_note, field_status, issue`
   - `field_status` is one of: ok, missing, conflict.
   - `issue` names the fault, or the word `none`.
   - `special_hours` lists every bank holiday date in the next twelve months, or `missing`.

2. `citations.csv`, one row per directory listing found, with these columns:
   `location_id, directory, listed_name, listed_address, listed_phone, matches_nap, difference, fix_action`
   - `matches_nap` is yes or no. `difference` quotes both strings verbatim.
   - Only directories you actually found. If a location has fewer than ten, write the real number in `cadence.md`.

3. `cadence.md`, under 400 words: twelve weeks, one line per week, naming the post that goes up and how many review requests go out. Never more than five review requests per location per week.

## Rules

- Copy {BUSINESS_NAME} character for character into every row. Never append a town, a service or a keyword.
- Never invent a phone number, an address, opening hours, a directory listing or a review count. Write `missing`.
- Flag premium-rate numbers (UK 09, 084, 087) in `issue` and never present one as the main number.
- Never write a `.business.site` address into `website_url`.
- Never quote a percentage weighting for local ranking factors. Factor scores only.
- Stop at thirty locations. If more are given, process thirty and say in `cadence.md` how many were left and why.
- Public information only. Nothing behind a login.
- British English throughout.

## Return

Print exactly these lines to stdout and nothing else:

```
LOCATIONS: <integer row count of listings.csv, excluding the header>
CITATIONS_CHECKED: <integer row count of citations.csv>
NAP_MISMATCHES: <integer count where matches_nap is no>
MISSING_FIELDS: <integer count of cells written as missing>
PREMIUM_RATE_FLAGGED: <integer>
NAME_STRING: <the business_name value copied verbatim from row 1 of listings.csv>
FILES: listings.csv, citations.csv, cadence.md
SAMPLE:
<five full rows copied verbatim from listings.csv, not retyped>
```